Honda Motor Company

Introducing contents with Honda’s The Power of Dreams as a message.
The “Movies & Graphics” will pick up individual Honda products
and create and share graphic representations of the stories surrounding each product.
"Me and Honda" is a series of documentary contents which introduce people
enjoying life with their Honda products all around the world.
Aside from that, we will also be releasing various contents from all around the world on this website.

2030 Vision Statement

We first clarified the two key elements of the Vision – the “Universal Passion of Honda” and the “Strengths of Honda.”

Universal Passion of Honda

・Value proposition:

To provide products and services that expand people’s dreams and potential.

・Corporate attitude:

Our approach to taking on new challenges while being driven by a strong passion to realize our value proposition.

Strengths of Honda

・ Existing strengths of Honda:

1. Strength in manufacturing a broad range of products including motorcycles, automobiles and power products
2. Strength in earning 28 million customers per year in markets around the world

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・ New strengths:

Our ability to create solutions, which includes both Mono-zukuri, the art of making things, and Koto-zukuri – which is creating new experiences through brand storytelling about the art of making things.